Services

What is marketing?

The CIM definition of marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.

In layman’s terms its the softer processes that happen in and around the hard transaction or sale – the experience that makes the customer buy your product or service.

There are lots of subject areas within marketing that Word Weaver can assist with to help grow your business.

Websites

New build or improve an existing site, by making it work the hardest that it can for you with experience in SEO, keywords, copy, design and layout.

Email marketing

Carry out campaigns for new and existing clients on your behalf, writing content and design style to produce your desired results.

Direct marketing

Direct marketing can be a very profitable way to increase your profile and profits. Word Weaver can help with both traditional and electronic newsletters. Individual promotional offers are also a great way of creating awareness of your new products and services.

With years of experience in the print industry, Word Weaver can help by advising on the correct type of print supplier for your particular project. We can provide valuable advice on professional suppliers who are cost effective and provide professional timely service. This service is provided by us free of charge when using any of our other areas of expertise.

Branding guidance

All businesses have varying degrees of branding from the small entrepreneur to the larger multi-national organisations. Word Weaver can assist you with all aspects of branding, which will help build your company identity and in turn increase your turnover.

Sales generation

This is what most people are in business to do. Increase revenue and maintain a healthy profit. Word Weaver can help you with this, by looking at increasing sales both with existing customers and investigating cost effective new customer generation.

Full marketing audit

No two businesses are ever the same. Whilst running a business it is not always easy to take time out to analyse your current business situation in relation to your competition and what action should be taken for the future.

It could be that you need more specialist staff; you may need to broaden your product portfolio, or possibly invest in new premises. By auditing your current situation, your competitors, your customer’s requirements, you can then create a strategic plan that benefits you, your employees and your company. When everyone knows your plans and direction, they will work towards the same goals. By initially investing in a tailored audit we can create detailed plans for your company’s future growth.