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Don’t have time for social media?

The simple answer is…. make time. It’s here to stay and like the heated debate surrounding all new technologies, we’re just going to have to adapt or die, and here’s the stats. to prove it.

Brands that are very active across many social channels see an average of 18% increase in revenue, whilst those who aren’t engaging see an average of 6% decrease.

If you have a client that tells you that they simply don’t have the time or the extra budget for social media I would tell them this.

Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products were the best in the field.

In the age of social media, the rules have changed radically, and people today demand a more honest and direct relationship with the companies with which they do business.

There is a huge viral factor with social media sites. You can really see word of mouth in action, and as such there is less guesswork involved when measuring the results.

Social media is not the right way of communicating for all brands. Before you start your campaign, ask yourself these questions:

1. How does social media integrate into your overall marketing mix and communications strategy?
All marketing should be integrated, whether this be online, offline, social media or direct mail your marketing channels must support and integrate with one another.

2. How do we measure our social media achievements?
Decide what your measure of success will be, this could be followers, views, comments or subscribers .

3. Will we have to sacrifice something else to allow resources for social media?
Unless you have unlimited resources, the chances are you will not be able to write open cheques for social media. Just as well social media can be more cost effective than other more traditional marketing.

It is also not a quick fix or return on investment. Social media marketing needs chance to grow its followers and advocates. Like all good campaigns, it works well with a good balance of your marketing mix and dependant upon your budget will depend how and what you spend it on. My job is to help you make the most of that budget.

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