Clients
Ashley Print & Design
The key to an effective marketing campaign is to establish who your target markets are and speak to them in their language.
Ashley Print and Design are a printers based in Leeds. John Lee approached me at a Print Yorkshire event where I was talking to around 100 printers about the benefits of social media.
The print industry is very competitive and they needed help to generate new clients.
We worked on an audit and strategy to establish what Ashley Print’s key differences are to their competitors.
After an interesting conversation with John it emerged that he is an avid typography expert. This dates back to his days as an art student.
With today’s print industry being very competitive we needed to carve out a niche in this specialist field. Designers are always looking for cost effective ways of being able to offer their clients something a little bit different, so this is where we decided to concentrate our efforts.